Month: April 2019

Google I/O 2025: What Small Businesses Need to Know and Why It’s Time to Partner with an AI-First Digital Marketing Agency in India


At Digital 24, we don’t just follow trends, we track what actually matters. As an AI-first digital marketing agency in India, we help businesses across the globe navigate the ever-evolving digital landscape. And when it comes to innovation, few events hold more weight than Google I/O.

This year, Google I/O 2025 put AI center stage. From the way people search online to how they shop, work, and create content, AI is changing the game. If you’re a small business owner, here’s why these updates should be on your radar and how an AI-first agency like ours can help you stay ahead.

Key Takeaways from Google I/O 2025 for Small Business Owners

1. AI-Powered Search Is Here to Stay

Google’s new AI Overviews and AI Mode are reshaping search behavior. Users now get intelligent, summarized answers without scrolling through countless links. For small businesses, this means SEO isn’t just about keywords anymore. You’ll need:

  • Well-structured, intent-driven content
  • Answers to ultra-specific, long-tail questions
  • Authority-building content that could be quoted in AI summaries

It’s not about ranking higher, it’s about becoming a trusted source for AI.

2. Hyper-Personalized Search Results

Search is no longer one-size-fits-all. Google is tailoring results using user behavior, Gmail, Drive data, and more (with consent). If your brand lacks loyalty or recognizability, you may struggle to stay visible. The solution? Build consistent, value-rich content that fosters return visits and brand trust.

3. Generative AI for Content Creation

New AI tools like Veo for ultra-realistic video, Flow for AI-assisted filmmaking, and Imagen 4 for image creation with clean typography are making professional-level content more accessible. This is a huge opportunity for small businesses to create high-quality visuals without big production budgets.

4. Virtual Try-Ons Are Changing E-Commerce

Online apparel sellers, take note: Google’s virtual try-on tools are becoming incredibly lifelike. These tools enhance customer confidence, reduce returns, and improve conversion rates, giving small retailers a powerful edge in online shopping experiences.

5. Smarter Productivity Through AI

Tools like real-time AI translation in Google Meet and Jules, the AI coding assistant, are revolutionizing internal workflows. While not directly related to marketing, these can drastically boost your team’s efficiency, especially for startups managing lean operations.

6. Google Doubles Down on Trust and Quality

With AI synthesizing more content, Google is prioritizing trustworthiness. If your website lacks citations, structured data, or an authoritative tone, you could be ignored by AI models. That’s where strategic content planning becomes a necessity, not a luxury.

7. The SEO Rulebook Is Being Rewritten

Forget old-school tactics. The new SEO game includes:

  • LLM visibility (getting mentioned in AI answers)
  • Multi-modal SEO (voice, visual, and video optimization)
  • Google Discover visibility (getting surfaced through behavioral algorithms)

If you’re not adapting your strategy now, you’ll be invisible tomorrow.

Why You Need an AI-First Digital Marketing Agency in India, Like Digital 24

We get it: this is a lot. AI is moving fast, and small businesses don’t have the luxury of time or trial-and-error. That’s exactly where an AI-first digital marketing agency in India, like Digital 24, can make all the difference.

Here’s how we help you cut through the noise:

Smart Content at Scale

We use AI to generate compelling content across platforms, blogs, emails, product descriptions, and videos. Fast, efficient, and optimized for both humans and AI.

Precision Targeting

We leverage AI to analyze your audience deeply, segment users by behavior, and create hyper-targeted campaigns. You get better ROI and less wasted spend.

Next-Level SEO

Our AI-powered SEO strategies go beyond rankings. We optimize for AI inclusion, voice search, semantic relevance, and LLM discoverability.

Creative That Converts

Using tools like Veo and Imagen 4, we help you create stunning, brand-aligned content—without the agency price tag.

Always-On Optimization

Our AI dashboards monitor campaign performance in real time, allowing us to tweak and improve your strategy dynamically, keeping you one step ahead.

Automation That Frees You Up

From chatbot-powered support to automated email workflows, we help you serve customers 24/7 while focusing on what really matters—your business.

The Bottom Line

Google I/O 2025 made one thing crystal clear: AI is no longer an experiment—it’s the engine behind everything. And if you’re a small business owner trying to navigate this shift, you shouldn’t have to do it alone.

At Digital 24, we’re more than marketers. We’re builders, coders, creatives, and strategists—working globally from the heart of India. And as an AI-first digital marketing agency in India, we’re built for this future.

Let’s talk. No jargon. No hard sell. Just honest insight into how an AI-first strategy can help your brand show up, stand out, and stay relevant.

🔗 Explore our services at wearedigital24.com

Keywords Used: AI-first digital marketing agency in India, Google I/O 2025, small business AI strategy, generative AI, AI-powered SEO, digital marketing in India

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SEO as a Service: Still Worth It in 2025?

We remember someone once asked me—almost half-jokingly—”Isn’t SEO dead by now?”

It’s not. Not even close.

In fact, according to the 2024 Research and Markets SEO Services report, the SEO market is projected to grow from $75.13 billion in 2023 to $88.91 billion in 2024, and it’s expected to double by 2028—reaching around $170 billion. That’s a compound annual growth rate of 17.6%. So no, SEO isn’t dead. It’s thriving, if anything. Though… admittedly, it has changed a lot.

And maybe that’s where the confusion comes in.

SEO Isn’t Just a Tactic—It’s a Profession

Here’s the thing. SEO is kind of unusual. You can do SEO (like optimizing a page or tweaking keywords), but you can also be an SEO. A person. With a job title. It’s both a skill and a role—sometimes even a full department if you’re lucky.

But what makes SEO even more layered is how broad it is. There’s on-page SEO, technical SEO, local SEO, content-driven strategies, link-building, site architecture… and honestly, that’s not even all of it. If it feels a little overwhelming to wrap your head around—it is. That’s normal.

No Clear Roadmap, Just Real-World Learning

Unlike more traditional career paths—law, medicine, accounting—SEO doesn’t come with an official license or universally accepted certification. There’s no “SEO university.” (At least not one that everyone agrees on.)

Most people working in SEO learned by doing. They got their hands dirty with Google Analytics, fumbled around in Google Search Console, maybe played with a few Semrush reports. Then kept going. There are tons of free tools out there, and yes, some really good paid ones too—but for beginners? Free data is more than enough to start figuring things out.

It’s also a field where curiosity goes a long way. Maybe even farther than a fancy degree would, to be honest.

So… Is SEO Still Worth It in 2025?

Short answer? Yes.

Long answer? Absolutely—but only if you understand what it means now. SEO today isn’t just stuffing keywords into blogs or obsessing over backlinks (though, sure, those things still matter). It’s a strategic, data-informed service that supports visibility, credibility, and long-term growth.

And businesses—especially ones that want to be found online—should still invest in it. It’s one of the few digital marketing channels that builds over time. A well-optimized website might not bring instant results, but give it time… and it becomes an asset that works around the clock.

Final Thought (or, a Bit of Wandering Reflection)

Maybe SEO feels less glamorous than running ads or chasing viral moments on social media. But its value is quieter, more enduring. It’s the difference between showing up because you paid to be there—and showing up because you deserve to be.

So, yeah. SEO isn’t going anywhere.

It’s just evolving. Like it always has.

What’s Really Trending in Digital Marketing Right Now (And What Might Just Be Hype)

We’ll be honest—every time someone says, “Have you seen the latest trend in digital marketing?” We get a tiny bit suspicious. Not because trends are bad, exactly, but because there are just… so many. Every week it’s something new.

One week it’s all about ChatGPT-generated ad copies, the next it’s zero-click content strategies or “LinkedIn carousels that feel like mini TED Talks.” You scroll through your feed, and it starts to blur together. Everyone’s promising growth, reach, engagement—whatever term is hot that quarter.

But let’s take a breath and actually look at a few real trends. And maybe question a couple of them while we’re at it.

AI is Everywhere. But Not Everyone Knows What to Do With It.

Yes, AI is trending. Still. It’s the kind of trend that’s moved beyond the “shiny new thing” phase into… something murkier.

Everyone’s playing with tools—content writers, designers, media buyers. But here’s the thing: trying out AI tools doesn’t automatically mean you’re doing better marketing. Sometimes it’s just… faster. Or cheaper. Or, if we’re honest, just different.

We remember trying to generate an Instagram caption using an AI tool once. It technically worked, but it sounded like a motivational poster from 2013. “Elevate your brand with visionary energy”? Come on. No one talks like that.

So yeah, AI is trending. But using it well? That’s still up for discussion.

Short-Form Video Isn’t Going Anywhere

Reels, TikTok, YouTube Shorts. They’re still dominating—and not just for dance videos and “what I eat in a day” content.

Even B2B brands are jumping in now, which is kind of wild. You’ve got law firms doing funny skits and SaaS founders talking into their phone cameras about tax code updates. Is it weird? Sometimes. Is it working? Also… sometimes.

We guess the takeaway is: the format can work, but only if it feels right for your brand. Not every product demo needs to be edited like a Marvel trailer.

Influencer Marketing Has a New Favorite Word: Micro

We’re moving from celebrity influencers to people with 5,000 followers who feel like a friend of a friend. And brands are loving it.

Why? Because micro-influencers have niche audiences, higher engagement, and—this part’s key—they’re more affordable. You don’t need to pay ₹5L for a post. Sometimes, just sending free products and building a relationship works better.

Although… It’s still a gamble. That creator you loved last week might suddenly rebrand as a cryptocurrency coach and vanish from skincare reviews forever.

Organic Reach is a Struggle. But Maybe That’s the Point?

Here’s something I’ve noticed lately: brands are quietly accepting that organic reach just isn’t what it used to be. You can post the most thoughtful carousel or reel, and it might still get buried under a sea of algorithmic noise.

But maybe that’s not a failure—maybe it’s just how the platforms are built now. Pay to play. Or play smarter.

Some brands are leaning into community instead. Discord servers, closed WhatsApp groups, even old-school email lists with really well-written newsletters. It’s slower, sure. But it feels more real.

Data Privacy: Still Important, Just Less… Sexy

With cookies fading and consent banners everywhere, data privacy should be a bigger deal than it is. But it’s not exactly the stuff of viral LinkedIn posts.

Still, behind the scenes, smart marketers are doubling down on first-party data, building better CRMs, and getting more intentional about how they track behavior.

It’s quiet work. But it matters.

Final Thought

Trends are tricky. They can pull you in, make you question your entire strategy, tempt you to change everything overnight.

But not every trend is your trend. Some are distractions. Others are breakthroughs. Most fall somewhere in between.

If there’s one thing that never goes out of style? Understanding your audience. Everything else—AI, video, influencers—it’s just the wrapping.