Paid Social
Your New Paid Social Media Partner
We’re Digital 24—a team of people who’ve spent more time than we’d like to admit analyzing paid social ad campaigns, testing headlines, fine-tuning targeting, and chasing the ever-shifting algorithms. If you’re looking for Meta Ads specialists or a paid social media agency that actually gets how people scroll, stop, and click—this might be the start of something good.
Honestly? Social media ads aren’t just about shouting into the void with a flashy graphic. It’s more nuanced than that. They’re about showing up in the right feed, at the right time, with the right message. And not wasting money while you’re at it.
Why Paid Social Still Works—And Why It Matters Now More Than Ever
You already know people are on social media. All day, every day. Facebook and Instagram together? Billions of active users. TikTok? Constantly growing. LinkedIn? Surprisingly powerful, especially for B2B.
But organic reach? Well… it’s been shrinking for years. That’s just the reality.
So if you’re not putting some budget behind your social presence—targeting, testing, optimizing—you’re probably missing out on the most cost-effective leads you could be getting. Paid social isn’t just an add-on anymore. It’s the front line.
What We Do (And Do Well)
We don’t believe in a one-size-fits-all approach. Honestly, most cookie-cutter campaigns fall flat. What we offer is more like collaboration—with a strategy that feels tailored, not templated.
Here’s where we dig in:
Facebook & Instagram Ads (Meta Ads Specialists)
Still the bread and butter of most social strategies. We’ll help you use custom audiences, pixel data, retargeting, and carousel or story formats to drive conversions. Not just likes.
LinkedIn Ads
Especially valuable for B2B, recruitment, and high-ticket services. We help you cut through the noise with precision targeting—job titles, industries, seniority, company size—you name it.
Pinterest Ads
For brands in lifestyle, home décor, fashion, or events—Pinterest is a hidden gem. We know how to tap into this platform’s planning mindset.
TikTok & X (Twitter)
Fast-paced platforms need faster thinking. We craft ads that speak the language of each channel without feeling like ads.
Our Approach: Strategy First, Always
Before we ever touch an ad account, we start with your goals. Sales? Leads? Awareness? It all shapes what comes next. Then we look at your audience, your message, your creative assets—and we build from there. Some campaigns need direct-response urgency. Others need storytelling. Some need both.
We’ll work with your team—or act as your team—to test variations, monitor performance, and tweak what’s not working. And we won’t spam people. That’s not our style, and it doesn’t really work anyway.
We’d rather put time into building smart, respectful campaigns that feel timely, useful, and even… scroll-stopping.
Why Digital 24?
We could list a bunch of stats here—client numbers, CTR improvements, ROAS metrics—and maybe we will in a deck later. But for now, here’s the honest pitch:
We’re not the kind of agency that floods you with jargon. We’re real people who think deeply about digital, watch the metrics daily, and stay curious. Every brand we work with, we treat like our own. That probably sounds like a cliché. Still, it’s true.
You want results. We want your results to look good on our wall. Simple.
Let’s Talk Paid Social
If you’re still unsure whether paid social makes sense for your brand, that’s okay. You don’t need to have all the answers yet. We’re happy to talk, ask questions, and maybe figure it out together. No pressure.
We’ve helped startups, local shops, mid-size brands, and global names get more from their ad spend. Whether you need full strategy or just better performance from your current Meta or LinkedIn campaigns, let’s start with a conversation.
Just reach out. Let’s see where it goes.