iCrest – Apple Premium Reseller
Case Study: Elevating iCrest – India’s Leading Apple Premium Reseller
The Opportunity
iCrest, one of India’s largest and most trusted Apple Authorized Resellers, envisioned scaling its digital footprint to reflect the prestige of the Apple ecosystem it represents. With an ever-growing network of stores across Jammu & Kashmir, Delhi NCR, Uttar Pradesh, Gujarat, West Bengal, Karnataka, and Uttarakhand, iCrest needed a digital transformation partner that could align with Apple’s global standards while delivering measurable growth. That’s where Digital 24 stepped in.
The Challenge
Despite iCrest’s established offline presence, its digital assets lacked the performance and design finesse expected from an Apple partner. They required:
- A website that met Apple’s brand and UI/UX guidelines
- Local SEO capabilities to drive store-based traffic
- Scalable and consistent social media visibility
- Conversion-driven paid campaigns (Google PPC & Meta ads)
- Branding and design support for offline and online materials
Most importantly, the goal was to transition iCrest from an Apple Reseller to a full-fledged Apple Premium Reseller, backed by strong digital performance.
The Approach
Digital 24 adopted a full-stack digital marketing approach tailored for a premium retail brand:
Website Development
- Designed and developed a custom website that adheres strictly to Apple’s aesthetic and functional benchmarks.
- Integrated product catalogues, store locators, inquiry forms, and promotional banners.
- Optimized for fast loading across all devices with responsive mobile-first design.
Search Engine Optimization (SEO)
- Enabled local SEO for all 16 stores with optimized Google My Business (GMB) listings.
- Focused on store-based keyword targeting and Apple product search queries.
- Implemented on-page SEO, including schema markup, to improve visibility.
Social Media Optimization (SMO)
- Revamped iCrest’s Instagram and Facebook content strategy to be more engaging, interactive, and product-focused.
- Created reels, stories, product highlights, and user-focused campaigns to grow community engagement.
Performance Marketing (Google PPC & Meta Ads)
- Strategized and managed high-converting ad campaigns for new product launches and store footfall.
- Regularly optimized ad spends for better ROAS (Return on Ad Spend) across Meta and Google platforms.
Creative & Branding Support
- Delivered high-quality graphics for city-specific OOH media, printed flyers, banners, in-store standees, and digital promotions.
The Results
- 25,000+ monthly traffic across the website
- 5% conversion rate of website visitors into store inquiries or sales
- 1st place GMB ranking for Apple reseller queries in 16+ locations
- Instagram followers surged from 3,000 to 9,770+ in just one year
- Store expansion from 12 to 16 locations with Digital 24’s digital support
- Achieved Apple Premium Reseller status
- Seamless alignment of web presence with Apple’s brand expectations
Services Rendered
- Website Design & Development
- SEO (On-page & Local)
- Social Media Optimization
- Google PPC Advertising
- Meta Ads
- Graphic Design Support (Print & Digital)
Final Word
With Digital 24 as their strategic digital partner, iCrest didn’t just elevate its online presence—it redefined its brand stature in India’s premium retail space. From gaining visibility and trust online to expanding physical store locations, this collaboration proved how the right digital strategy can deliver real-world results.