GetMySpares (Panasonic)
Driving Scalable Growth for GetMySpares through Performance Marketing
GetMySpares is India’s leading provider of genuine spare parts and accessories. Functioning as a robust e-commerce marketplace, the platform boasts over 4,000+ brand-certified spares across multiple categories—ranging from consumer electronics, home appliances, and mobile phone components to tools, office automation parts, and universal accessories.
The Challenge
Despite having a diverse inventory and a scalable platform, GetMySpares was seeking a performance-driven digital strategy to boost online sales, enhance brand visibility, and build trust among Pan-India customers. The brand needed an efficient advertising approach that ensured maximum return on investment (ROI) without increasing customer acquisition costs.
The Digital 24 Approach
Digital 24 executed a comprehensive performance marketing campaign tailored for GetMySpares, focusing on sales conversion while maintaining cost-efficiency.
Key performance marketing initiatives included:
- Google Shopping Ads to showcase relevant spare parts with real-time pricing and product information
- Search Ads targeting high-intent keywords across repair and spare part categories
- YouTube Ads to build brand awareness and drive upper-funnel engagement
- Google Display Ads for retargeting and consistent brand visibility across relevant websites
Our optimization strategy delivered remarkable results:
- Achieved an average CPC of just ₹0.43, sustained over two years
- Generated over 60 lakh+ clicks from customers across India
- Enabled GetMySpares to achieve consistent sales growth and healthy ROI
The Results
Our work didn’t just deliver conversions—it built credibility. The remarkable results led GetMySpares’ management to entrust us with larger initiatives, including:
- Ecarewiz (Panasonic’s service portal)
- Panasonic India’s official website promotions
This recognition was a direct outcome of our data-driven approach, relentless optimization, and high-performance delivery.
Services Rendered
- Brand Strategy
- Brand Identity
- Copywriting
- Business Identity
- Web Design & Development
- Social Media Marketing
- Digital Advertising
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)